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CIBC conducts Bollywood Moves dance contest

CIBC has begun a contest promotion as part of its sponsorship of the 2011 International Indian Film Academy Awards, which will take place in Toronto in June. The initiative, called the "Bollywood Moves Dance Competition," invites consumers to submit one-minute videos of themselves dancing to music provided at <>. Ten finalists will be selected to compete in a live dance-off on June 11 in Toronto. The top male and female dancers will be offered the opportunity to dance on-stage at the awards show on June 25. "CIBC is excited to launch this competition that will offer a once-in-a-lifetime opportunity to dance on the IIFA stage in Toronto and attend the after-party with the stars," said Stephen Forbes, executive vice-president of marketing, communications and public affairs at CIBC. "CIBC is proud to be the presenting sponsor of the IIFA Awards in June and we are thrilled to be able to offer CIBC clients and all Canadians this chance to take part in the excitement of the IIFA Awards weekend in premium style."

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