Concord Sales begins Tim Tam campaign
Concord Sales has begun a promotion for Arnott's Tim Tam Cookies. Promotional workers will conduct product demonstrations in Toronto and at the National Women's Show in Montreal, as well as distribute product information and coupons. The campaign also includes an online contest at <http://www.timtamslam.ca>, the winner of which will receive a weekend spa trip. The initiative is being supported by social media activities and in-store materials. "Last year's consumer response was overwhelming, and this year again we are looking to engage them within the social media as that is where they spend most of their leisure time," said Tina Ryan of Concord Sales. "We want consumers to experience the unique taste sensation of Tim Tam Slam any time they feel the need for a special indulgent treat in their day." The program, developed by OptiCom InterActive, will run until April 30.