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Merck conducts street campaign for HydraSense ToGo

Vibrant Idéation & Marketing of Montreal has been hired by Merck to promote a new nasal care product called HydraSense ToGo. From March 7 to March 18, promotional workers in Toronto will travel the streets in a branded vehicle to distribute samples of the product, as well as tissues, coupons and hot chocolate. A similar initiative took place in Montreal from Feb. 18 to March 2.

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