Epiderma breaks new campaign
By Adnews Staff
Epiderma, a provider of specialized medical aesthetic care, has begun a new advertising campaign, developed by LXB Communication Marketing of Quebec City. The campaign is intended to depict the company as a leader in its field. It consists of 15-second television and radio commercials, outdoor and Internet advertising, as well as sponsorship activities. "The visual of a piece of silk gliding beautifully and gently gives the campaign a very feminine feel and infuses the ads with a sense of comfort, well-being, and trust," said Jean Bissonnette, creative director of LXB. "Those emotions embody the feeling one gets during an Epiderma session. This same imagery will be used to promote Epiderma in other media."