BSH Home Appliances hires Paradigm Public Relations
By Adnews Staff
BSH Home Appliances of California has retained Toronto-based Paradigm Public Relations as its Canadian public relations agency. The company is a division of BSH Bosch and Siemens Home Appliance Group. Paradigm's assignment includes support for the Bosch and Thermador brands with a communications plan intended to raise interest with industry influencers and consumers. The plan will include media relations, social media activities, event planning, promotions and partnerships. "We were impressed with the Paradigm team's analysis of the premium and luxury appliance sectors," said Steve Preiner, director of marketing at BSH Home Appliances. "Their creative story ideas really won us over. They understood how to weave the product story into a piece that will catch an editor's attention."