Global promotes Chicago Code
Global conducted a promotion in support of its new series Chicago Code in association with Toronto daily publication T.o.night. Yesterday's edition of the publication included a four-page wrap featuring a mock front page of the Chicago Tribune in place of its own branding. "The no logo wrap is the next step in the evolution of the wrap," said publisher John Cameron. "Readers know what the publication is, so we have decided to give advertisers the opportunity to fully own the front page space when purchasing wraps, delivering them even more value for their ad dollars." Global is owned by Shaw Media.