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Rimouski promotes transit system

The City of Rimouski, QC has begun an advertising campaign to promote recent changes to the city's public transit service. The campaign, developed by LXB Communication Marketing of Quebec City, includes 15-second television commercials, billboards, inserts, print ads and street-level marketing, including bus seats placed in high-traffic areas of the city. "We had a lot of fun getting really inventive with this, and the modest campaign budget added to the challenge," said LXB creative director Jean Bissonnette. "We developed a great relationship with the city managers and we're excited to see how the people react to our communications efforts."

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