Virgin Radio conducts fake film festival promotion
By Adnews Staff
Astral Radio recently concluded a contest promotion for its Virgin Radio 95.3 station in Vancouver called the "Virgin Radio Fake Film Festival." Entrants were required to submit online videos recreating their favourite movies in 60 seconds or less, then promote them through social media websites. The videos were also posted online at <http://vancouver.virginradio.ca>. The grand prize winner received $10,000. "The reaction to this campaign has been outstanding," said Crosby McWilliam, promotions director at Virgin Radio. "We can't keep up with the coverage, both traditional and digital. Aside from providing a radio station with great online content, it has proved to be one of the most valuable brand building assets our company has. Through the power of social networking our brand was introduced to hundreds of thousands of new users. It addition to the obvious marketing benefits, we are also thrilled to provide a creative outlet for aspiring film makers to showcase their talent and, as seen in some cases, get noticed by Hollywood directors."