Ontario Honda Dealers Association retains Doug & Serge
By Adnews Staff
The Ontario Honda Dealers Association has appointed Doug & Serge of Toronto its agency of record. The firm won the account in a review process that initially involved 70 agencies before proceeding to a short list of four. "The Doug & Serge team won us over," said Peter Gough, central zone general manager at Honda Canada. "To us, they represented the complete package of strategic smarts, passion for our business, outstanding creative ability and a strong focus on results. They have a tremendous amount of category insight and experience, while the quality of the creative work the agency has produced speaks for itself. They clearly demonstrated a passion for our business and that we would be a very important client for them. We very much look forward to working with them to find new and effective ways in driving traffic to our dealers." The Ontario Honda Dealers Association consists of 78 Honda dealers in the province.