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East Side Mario's resumes contest promotion

Restaurant chain East Side Mario's has resumed its "Budda-Boom Budda-Ching" national contest promotion for a second year. The in-restaurant contest feature $10 million in instant prizes and 50 trips for four to Universal Studios Orlando. The contest is being promoted with television and radio advertising, as well as point-of-sale materials and social media activities. The campaign was developed by Endeavour Marketing of Toronto. The initiative will run until March 27. "East Side Mario's is all about food, fun and family, and this promotion provides a great opportunity to introduce new customers to our restaurants and provide added value to our loyal customers," said John Verdon, vice-president of East Side Mario's.

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