Groupe Dynamite begins Garage promotion
Groupe Dynamite of Montreal has begun a promotion for its Garage chain of clothing retail stores. The in-store promotion, aimed at teenagers, features posters displaying product images taken by a 16-year-old photographer. The photographs have also been posted online at <http://www.garage.ca>. "We're excited to launch this new initiative which is by a teen, for teens," said Barbara Epstein, marketing director at Groupe Dynamite. "We believe it's a fun and authentic way to connect with our customer and showcase the talent that is prevalent in this young demographic."