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Mary Brown's retains Theadlibgroup

Fast food restaurant chain Mary Brown's Famous Chicken & Taters has hired Theadlibgroup of Toronto as its marketing and communications agency of record. The assignment includes branding, marketing, promotions, media planning, public relations and social media activities. The agency is working on a new campaign for the company that will introduce the tagline, "Get Mary'd." The campaign will include television, billboard and transit advertising as well as direct mail. "We will rely on traditional as well as cutting edge methods of communication to get the message out about Mary Brown's," said agency president Michael Abramson. "We see tremendous growth potential for this classically Canadian franchise and look forward to the months ahead." Mary Brown's has 85 locations in Ontario, Alberta and the Maritimes.

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