Rogers Media rebrands sports radio stations
By Adnews Staff
Rogers Media has rebranded its sports radio stations the Fan 590 of Toronto and the Fan 960 of Calgary. The stations will now be named Sportsnet Radio Fan 590 and Sportsnet Radio Fan 960, to bring their branding in line with Rogers Media's four regional sports specialty channels channels and the national channel Sportsnet One. "We're excited to bring the strength of these two brands together," said Scott Moore, president of Rogers Broadcasting. "Both the Fan and Sportsnet resonate with passionate local fans. Our fans want to talk about and interact with their local teams. We offer the best place to do that."