Rogers Media and Hearst Magazines Digital Media have renewed their long-term exclusive Canadian advertising representation agreement. Rogers Digital Media will continue to represent Hearst digital properties including Cosmopolitan.com, MarieClaire.com, RedBookMag.com, Seventeen.com, GoodHousekeeping.com and Esquire.com. The agreement has expanded to include Veranda.com, HarpersBazaar.com, CountryLiving.com, HouseBeautiful.com, TownandCountryMag.com, TownandCountryTravelMag.com, Answerology.com, RealAge.com, RealBeauty.com and PopularMechanics.com. Rogers will begin selling new forms of advertising on these websites, including video ads, channel ownership, media roadblocks, site buyout, custom site reveals, slivers and pushdown ad units. "[Rogers Digital Media] understands premium brands and the value of great content," said Chuck Cordray, senior vice-president and general manager of Hearst Magazines Digital Media. "We look forward to working with Rogers to bring Canadian advertisers the engaged audiences and expert content that our digital properties deliver."
Pinpoint Media Group has signed an exclusive advertising sales representation agreement with Consumer Media Solutions of Toronto. Pinpoint operates an inventory of digital displays inside Mac's and Couche-Tard convenience stores, and in other locations nationally. Consumer Media Solutions will handle media sales for all of these displays.