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Two new agencies open in Toronto

A new digital agency called Society, Etc. has opened in Toronto. The firm is headed by Mike Sharma, who previously held senior digital positions at Zig and Fjord. He was also creative director of OgilvyInteractive from 1994 to 2000 and head of content and advertising sales at MSN Canada for six years. The company is primarily a consulting firm on the subjects of online advertising, social media activities and mobile initiatives. "Now more than ever, Canadians' use of mobile and handheld devices, social media, and the connected living room drives more complexity for marketers and brands," said Sharma. "Digital remains an important specialty, ensuring everything remains grounded within a brand's framework." Society, Etc. shares a location with Open, a new agency recently launched by partners Christian Mathieu and Martin Beauvais, formerly of Zig. The two agencies will work together on some projects.

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