Warner Home Entertainment promotes Inception in Toronto
Warner Home Entertainment is conducting an out-of-home promotion in Toronto today in support of the release of the film Inception as a Blu-ray Combo Pack. The promotion takes the form of a 1,600 square-foot maze in Yonge Dundas Square with walls eight feet high and two entrance points. Participants will be invited to compete in a race to a 16-foot spinning top at the center of the maze to win various prizes. Promotional workers will also conduct a mock survey, asking passers-by for their opinions about implanting ideas into the minds of other people.