Reckitt Benckiser sends more work to Euro RSCG
By Adnews Staff
Reckitt Benckiser has appointed Euro RSCG Worldwide as its global creative agency of record for its Durex brand of condoms. The company acquired the brand from SSL International in July 2010. The transition will take place over a period of three to six months. Euro RSCG Toronto, which has handled 12 other Reckitt Benckiser brands for the last four years, will handle creative execution for Durex in Canada. This work was previously handled by Youthography of Toronto. "This win is a true testament to great work that we've been doing for RB over the years," said Ron Tite, the agency's creative director in Toronto. "With Durex, we are excited by the opportunity to create more digital content."