Gentec International begins Klipsch campaign
Toronto-based Gentec International, distributor of Klipsch audio products in Canada, has begun a holiday season campaign in support of the brand. The initiative is intended to increase consumer awareness The Klipsch line of products for home, personal, and commercial use, as well as to provide marketing support for retailers. The campaign consists of newspaper and radio ads, plus a new website at <http://www.bestsound.ca>. Print ads will run through December in The Globe and Mail, while a 30-second radio commercials will run during the first three weeks of the month in Toronto, Vancouver and Montreal. Participating radio stations will also give away Klipsch products in a variety of listener promotions.