Sympatico.ca has entered into an online advertising sales media representation agreement with Media-Corps of San Diego. The firm specializes in US media buying for the Canadian marketplace. "Simply put, the United States represents excellent growth potential for our business," said Brad Furtney, sales vice-president at Sympatico.ca. "Given the importance of this market, our search for a media representative there was taken very seriously. Media-Corps was the firm that fit the very specific bill in this case. Their top-in-class understanding of digital media, intimate knowledge of the Canadian market, proficiency in handling English and French content, and a tremendous track record with other tier-one Canadian brands indicated they were the partner we sought."