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Medicine Hat Tourism Industry Group hires Twist Marketing, Zinc Research

The Medicine Hat Tourism Industry Group has hired Twist Marketing of Calgary to handle a tourism branding project. Twist won the assignment in a request-for-proposals process involving an unknown number of contenders. Calgary-based Zinc Research has also been retained to work on the project. "We have been awarded Phase One of a tourism branding project for Medicine Hat's Tourism Industry Group that is driven by the Economic Development Alliance of Southeast Alberta," said Catherine Proulx, managing director of Twist. "Our goal is to develop a new regional tourism brand that all area tourism operators will be able to use to help them promote their businesses. This branding assignment does not alter in any way the City of Medicine Hat's traditional branding as 'Gas City.'" The expected completion date for the first phase of this initiative is March 2011.

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