Coca-Cola breaks Live Positively campaign
Coca-Cola Canada has begun a new national advertising campaign called "Live Positively." The five print ads are intended to highlight the changes the company is making in its operations to become more environmentally sustainable. The campaign also promotes the company's work with organizations such as ParticipAction and WWF-Canada. The campaign, developed by Leo Burnett Canada, focuses on the seven aspects of the company's operations: beverage benefits, healthy living, community activities, the workplace, energy management, climate protection, sustainable packaging and water stewardship. "Live Positively is an integral part of our business strategy and helps us connect the long-term success of our business with sustainable communities," said Sandra Banks, vice-president of public affairs and communications at Coca-Cola Refreshments Canada. "Our goal is to make a tangible, positive impact in Canada and we hope that by showcasing our efforts through this campaign we can further engage our stakeholders, consumers and associates to join the Live Positively movement."