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Post Foods Canada retains Media Profile

Post Foods Canada has appointed Media Profile of Toronto its public relations agency. The firm won the account in a request-for-proposals process involving an unknown number of contenders. The assignment includes public relation counsel for Post Foods, support for its marketing initiatives and the development of influencer programs for the company's brands. "Media Profile impressed us with their passion, creativity and rich understanding of nutrition communications," said Jennifer Dumoulin, director of marketing at Post Foods Canada. "The team had great chemistry with our group and we are excited to have them on board to help build our brands."

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