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Molson Coors moves Miller account to BBDO

Molson Coors Canada has reassigned the advertising account for its Miller brands to BBDO of Toronto. The product line includes Miller Genuine Draft and Miller Chill. According to the company, the move to a new agency stems from a desire to renew the advertising approach for these brands and to streamline its agency roster. "BBDO has a world-class reputation for delivering creative campaigns that put the consumer at the centre of the idea," said Peter Nowlan, chief marketing officer of Molson Canada. "Combined with their strong strategic capabilities and talent we look forward to generating magnetic ideas that will inspire consumers on both the Miller Genuine Draft and Miller Chill brands." The account was previously held by The Hive of Toronto. Communications planning will continue to be handled by Mediaedge:cia.

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