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International news: Porter Novelli rebrands

Public relations agency Porter Novelli has introduced a new global brand identity. The new branding includes a new logo and colour scheme, as well as a redesigned website at This is the first time the company's identity has been updated in approximately 20 years. The roll-out of the branding was timed to coincide with the start of the agency's Asian operations this week. "The time for public relations is now, and we must do more as an industry to show that we are best suited to help clients build and manage stakeholder relationships across the communications spectrum," said Gary Stockman, CEO of Porter Novelli. "With our new identity, Porter Novelli is making a bold statement about our leadership in helping clients transform their approach to marketing and communications. Our industry is profoundly different today, we are profoundly different today and our identity needs to signal that level of change to all of our stakeholders." The rebranding was handled by Interbrand.

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