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Comwave breaks television campaign

Toronto-based Comwave, an Internet telephone service provider, has begun an advertising campaign for its home phone service. The campaign, developed by Northern Lights Direct Response of Toronto, consists of 30- and 60-second television commercials, supported by search engine advertising. The campaign promotes the low cost of the service and its included features, such as voicemail, caller ID and call waiting. The campaign will roll-out nationally this month. "We want Canadians to know there is an alternative to the more expensive plans provided by the traditional telecommunications companies without sacrificing quality," said Abe Benitah, marketing vice-president at Comwave. "We knew Northern Lights could help us get that message across, boost sales and build the Comwave brand."

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