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Church & Dwight Canada retains BabyRobot

BabyRobot of Toronto has been appointed digital agency of record for Church & Dwight Canada. The assignment includes interactive strategy and communications for brands including Trojan Condoms, Nair, RubA535, Arm & Hammer, OxiClean, Gravol and others. The agency won the account without a competition, as Church & Dwight has been using parent company KBS&P on a project basis for several months. "We were impressed with BabyRobot's ability to quickly understand the market needs of each of our brands, and how best to bring new interactive thinking that will help engage our consumers and help create unique online brand experiences," said Veronique Hamel, marketing director for Church & Dwight Canada.

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