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Website roundup

Toronto-based CTV has constructed a new website at <>. The site, called "One Country 5 Books," is intended to encourage Canadians to pledge to read one or more of the books shortlisted for this year's Scotiabank Giller Prize. Participants can use the site to share their choices with friends, see which books are most popular with users and watch which regions of Canada have the highest number of pledges. The site also includes interviews with each nominated author, as well as excerpts from each book. On Nov. 9, the site will carry live streaming coverage of the announcement of the winner. "Engaging readers on a social level is a perfect way to connect communities to these incredible authors," said Susanne Boyce, president of creative, content and channels at CTV. "With this year's broadcast and online offerings, plus 'One Country 5 Books,' Canadians can rally around authors on a national and local level, and engage more extensively with their favourites." CTV is supporting the site with a series of television commercials featuring CTV television personalities pledging to read one of the books. The 2010 Giller Prize finalists are David Bergen, Alexander MacLeod, Sarah Selecky, Johanna Skibsrud and Kathleen Winter.

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