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Cosmo Music hires Larter Marketing and Communications

Music instrument retailer Cosmo Music of Richmond Hill, ON has retained Larter Marketing and Communications as its advertising agency of record. Larter will work to raise awareness of the Cosmo brand in the Greater Toronto Area and the surrounding region. The assignment includes brand strategy, retail marketing programs and digital activities. The agency's first work for Cosmo is a four-day Halloween-themed promotion that makes use of scratch cards to provide discounts to customers. "Cosmo Music has a totally unique offer in the marketplace," said Saleena Groves, account director at Larter. "No one in the GTA, or the world, offers what they offer. Walking in to Cosmo is like immersing yourself in the world of music. It's a significant experience."

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