MS&L becomes MSLCanada
By Adnews Staff
As part of a global rebranding initiative by Publicis Groupe, Toronto-based MS&L has changed its name to MSLCanada. Earlier this year, Publicis combined its international group of public relations, engagement and experiential agencies into a single organization called MS&LGroup. The public relations agencies that were formerly part of the MS&L and Publicis Consultants groups now operate under the umbrella group MSLGroup. The Canadian name change brings the firm into line with its parent company's overall branding.