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Financial Consumer Agency of Canada breaks mortgage awareness campaign

The Ottawa-based Financial Consumer Agency of Canada has begun a public awareness campaign intended to educate first-time home buyers about their mortgage options. The campaign uses the tagline, "Unbiased mortgage information. On the house." The four-week campaign will include transit ads in Toronto, Vancouver and Ottawa, as well as online advertising. Some of the creative contains quick response codes that can be scanned by a smartphone to be directed to the organization's website at <>. “A mortgage is one of the biggest financial commitments most people ever make, and taking the time to research the choices available can make a huge difference in the amount of money they will pay in interest and other charges," said agency commissioner Ursula Menke. "There are so many options for consumers that it can be overwhelming. First time home buyers need to weigh those options, as they would if they were interviewing someone for a job. We were looking for an effective and efficient way to reach consumers. The combination of ads inside and outside public transit vehicles allows us to grab commuters' attention before they board, then lets them get more information as soon as they're inside."

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