Heart and Stroke Foundation of Canada hires Quizative
By Adnews Staff
The Heart and Stroke Foundation of Canada has retained Toronto-based Quizative to conduct a review of its websites and develop a three-to-five year national online strategy. The agency won the assignment in a competitive pitch process involving an unknown number of contenders. Quizative will work to recommend ways in which the foundation can engage Canadians online while maximizing budget. Quizative will working on the project with software firm Soft Gravity, which will provide technical consulting. "Upon a thorough review of potential partners we really feel that Quizative best represents the voice of the consumer," said Yaz Maziar, national web publisher at the foundation.