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KFC Canada breaks Double Down campaign

Fast food chain KFC Canada will break a television campaign for its new Double Down menu item today. The commercial will air nationally in French and English until Nov. 14. The commercial, which uses the tagline, "Take Down the Double Down," was adapted for Canada by Grip from US creative by DraftFCB. The commercial depicts a series of men explaining that "today's the day" they will eat a Double Down. Additional promotion includes a Facebook page for the products at which consumers can boast about eating the food item, which consists of cheese and bacon sandwiched between two boneless fried chicken pieces.

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