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Canadian Living, Mars Canada conduct joint promotion

Canadian Living magazine has begun a promotion with Mars Canada. Approximately 131,000 copies of the publication's November issue contain a peel-off coupon that can be redeemed for a free Mars chocolate bar with the purchase of the magazine. The national in-store promotion is taking place at participating Shoppers Drug Mart, Loblaws, Sobeys , Metro, Foodbasics, Safeway Canada, Overwaitea Foods and Federated Co-op stores. "This is a terrific added value opportunity for our readers," said Lynn Chambers, group publisher of Canadian Living. "Customers who purchase a copy of the November issue at participating stores will immediately be able to redeem their coupon for a free chocolate bar at checkout. There is no mail-in component. The cashier simply scans the UPC code at point of purchase. This is a program that will be convenient for the customers and the cashiers." Canadian Living is published by Transcontinental Media.

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