NADbank releases 2009/10 Readership Study
Toronto-based NADbank has released its 2009/10 Readership Study. The study includes readership data from the fall of 2009 and the spring of 2010 for the markets of Toronto, Montreal, Vancouver, Ottawa-Gatineau, Calgary, Edmonton and Halifax. The data is drawn from 31 Canadian daily newspapers. According to the study, readership of daily newspapers in both print and online editions remains stable in these markets. In Toronto, 76% of adults read either a printed or online edition of a daily newspaper each week. The figures for other markets are 77% in Montreal, 79% in Vancouver, 79% in Ottawa-Gatineau, 78% in Calgary, and 78% in Edmonton. In Toronto, the Star has 22% of the daily readership, followed by the Sun at 10%, the Globe and Mail at 8% and the National Post at 3%. In Montreal, Le Journal has 20% of the daily readership, followed by La Presse at 12%, the Gazette at 10% and the Globe and Mail and National Post at 1%. In Vancouver, the Province and the Sun have a daily readership of 24%, followed by the Globe at 5% and the Post at 2%. In Ottawa, the Citizen has a daily readership of 27%, followed by the Sun at 14%, Le Droit at 8%, the Globe at 7% and the Post at 2%. In Calgary, the Herald has a readership of 30%, followed by the Sun at 15%, the Globe at 4% and the Post at 3%. In Edmonton, the Journal leads with 29% daily readership, followed by the Sun at 18%, the Globe at 5% and the Post at 2%.