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PricewaterhouseCoopers rebrands as PwC

Financial company PricewaterhouseCoopers has rebranded itself as PwC. The rebranding also includes a new logo consisting of the initials in red, orange, yellow and pink, intended to symbolize the company's emphasis on its "people-focuses environment." PwC Canada's website at <> has also been redesigned to reflect these changes. "As a professional services firm, our people are the largest influence on our clients' perception of our brand," said Chris Clark, CEO of PwC Canada. "The new brand reflects the climate we are trying to create where building effective client relationships is at the core of what we do, and where we bring together ideas, people and skills to create best value. The new brand builds on what we have already been emphasizing. It will differentiate us from our competitors and help us to attract new clients and talent."

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