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Biotherm promotes Force

Fragrance company Biotherm recently hired Newad of Montreal to promote the launch of a new perfume for men called Force. The indoor advertising campaign, aimed at men between the ages of 18 and 34, ran during the month of September in Montreal and Toronto. The campaign made use of 35 advertising displays in the changing rooms of fitness centres, each one modified to hold a bottle of the product. "For the launch of our new fragrance, Force of Biotherm Homme, we wanted to go farther than the traditional advertising campaign," said Bradley Smith, marketing director at Biotherm. "Newad's thermoformed creative helped glorify the bottle of Force in a place solely frequented by men. Biotherm Homme entered in an intimate moment of their life, without any compromise for the image of the brand."

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