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Quebec Furniture Manufacturers Association begins awareness effort

The Quebec Furniture Manufacturers Association has begun a national campaign to raise awareness of Canadian-made furniture. The organization has introduced a new label to used in the marketing of such products that reads "Quality Canadian Furniture." The initiative uses the tagline, "Don't let just anyone into your home," and includes a new website at <>. "Consumers want to know who they are doing business with," said Jean François Michaud, president and CEO of the association. "All of our studies show that this is a fact. Today, the majority of the population consults the Internet before going into a store to make a purchase. highlights the vast choice and high-quality that Canadian manufacturers offer. The website has been created with the needs of female consumers in mind, seeing as they influence up to 94% of decisions regarding home furniture.  Within its web pages we are able to explain who we are and all that we have to offer."

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