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Caribbean Tourism Organization hires Argyle Communications

The Caribbean Tourism Organization has retained Argyle Communications of Toronto as its public relations agency of record for Canada. The agency won the account in a competitive process involving five firms. The assignment includes public relations, marketing and trade relations intended to promote travel to the Caribbean. "The Argyle team impressed us with its experience, passion and understanding of the keys to communicating Caribbean stories to Canadians," said Sylma Brown Bramble, director of the Caribbean Tourism Organization USA. "Argyle's experience in working with governments on economic and social development issues, combined with its understanding of Canadian consumer behaviour, gives us confidence that we can achieve excellent results together."

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