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American Express readies Toronto street promotion

American Express will conduct a street promotion on Sept. 30 in Toronto in support of its Gold Rewards Card. On that morning, at the corner of Yonge St. and Eglinton Ave., the company will sponsor the installation of a 16-foot-tall replica of the Eiffel Tower constructed from canned goods. The artwork is intended to represent how daily activities such as grocery shopping can result in free travel through the accumulation of loyalty points.

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