Smak retained by Movember
By Adnews Staff
Smak of Toronto has been appointed public relations agency of record for Movember, an annual fundraising event conducted to raise awareness of prostate cancer. Smak, which has held this account before, won the assignment without a competitive review. The initiative encourages men to register at <http://www.movember.com> and grow mustaches during the month of November. Funds raised in Canada will go to Prostate Cancer Canada. The campaign will include public relations, social media activities and street promotion. "Movember and Smak have shared incredible success by bringing the campaign to Canada," said Movember CEO Adam Garone. "In only four years, Canada is now the second highest participating country behind Australia, Movember's country of origin."