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Groupe Aeroplan, Grupo Aeromexico begin joint venture

Montreal-based loyalty company Groupe Aeroplan and airline Grupo Aeromexico of Mexico City have begun a joint venture called Premier Loyalty & Marketing. The stand-alone entity will operate the airline's Club Premier loyalty program. "We are very proud to launch this new entity, as it reflects the power of the Aeromexico brand, our internal talent and our members' preferences," said Andrés Conesa, CEO of Aeromexico. "Our partner, Groupe Aeroplan has proven expertise and skill sets in transforming a frequent flyer program into a stand-alone broad based coalition loyalty program. Our common objective is to replicate with Groupe Aeroplan the successful transformation of Air Canada's program, Aeroplan, here in Mexico and build Club Premier into Latin America's best loyalty program."

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