Epiderma of Quebec retains LXB Communication Marketing
By Adnews Staff
Epiderma of Quebec City has hired LXB Communication Marketing as its advertising agency. The firm won the account after a selection process involving an unknown number of contenders. The agency will begin work by developing a new ad campaign to be released in the winter of 2011. Epiderma is medical esthetic care provider that operated 18 clinics and 65 treatment centers in Quebec and Ontario. "We are delighted to have found in LXB an experienced partner to drive our communications strategies forward and help us grow the Epiderma brand while positioning our new products and services in our main markets," said Epiderma president Pierre Montminy. "We are convinced that LXB has what it takes to develop an effective strategy and meet the challenge we have presented them in a highly inventive way."