BC Wheelchair Sports Association conducts online campaign
The British Columbia Wheelchair Sports Association has begun an online video campaign promoting the 2010 World Wheelchair Rugby Championships, which will take place from Sept. 21 to 26 in Richmond, BC. The campaign, produced by Square Wave Productions, consists of three YouTube-based videos featuring Canadian athletes Ian Chan, Trevor Hirschfield, Travis Murao and Garett Hickling. The creative focuses on the physical aspects of the sport. "Interest in Paralympic sport in Canada has never been higher, and it is great to have commercials like these to continue the momentum," said Chan, co-captain of the Canadian Wheelchair Rugby Team. "Team Canada is stronger than ever, and I hope Canadians will come out, learn more about wheelchair rugby and cheer us on in our quest to become world champions on home soil."