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Concord Sales hires OptiCom InterActive Marketing

Concord Sales has appointed OptiCom InterActive Marketing of Oakville, ON as its digital media agency of record. Concord is the exclusive distributor of Filippo Berio Olive Oil in Canada. The assignment includes online strategy, marketing and advertising for this brand. "With a proven track record and in-depth knowledge of promotional industry and new digital media, OptiCom is a valuable asset and a welcome addition to our team," said Patty Conway, brand specialist at Concord. "OptiCom brings expert resources and strategic thinking to our business. We needed a partner who understands digital media and their expertise is apparent in their work for other brands." According to the company, OptiCom is now working on several projects that will begin in the fall.

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