Jewellery retailer Thomas Sabo has signed-on as the official jewellery sponsor of the Toronto International Film Festival. In association with Entertainment Tonight Canada, the company will sponsor a venue called the ET Canada Studio Lounge, where actors promoting films at the festival can prepare for interviews. The actors will also be invited to wear various pieces of Thomas Sabo jewellery during these interviews. "The Thomas Sabo brand has a strong celebrity following worldwide, and the brand's glamour factor reflects its clientele," said Christine Faulhaber, a principal at Faulhaber Public Relations, which handles PR for the brand in Canada. "We felt that showcasing the new fall and winter sterling silver, watch and charm club collections in the prestigious ET Canada Studio Lounge was a perfect fit for the brand."