Grant Sign Group becomes Media Resources International
By Adnews Staff
Toronto-based out-of-home media company Grant Sign Group has changed its name to Media Resources International. The new name is intended to place the firm's various divisions, which include Grant Sign Imaging, Rite Sign International, Media Maintenance and Grant Sign Service, under a single brand identity. "The main reason for the name change is the growth and diversity of our products and services over the past decade," said Steve Gallow, a principal partner at the company. "The Grant Sign Group name has long represented the sign installation side of the business. Today our product line and operations have expanded to include manufacturing, production and service maintenance for a wide array of outdoor and indoor displays including LED, digital, 3D, traditional large and small format outdoor advertising, tri-vision displays and POP digital printing. We also offer a multitude of specialized displays for events and trade shows, stage and studio backdrops, street furniture as well as parts and systems." The firm has also opened new offices in Calgary, Edmonton and New York City, in addition to its existing Toronto and Florida locations.