Metroland introduces Shopping with Smarts program
Metroland Media Group has introduced a new program called "Shopping with Smarts" that is intended to provide advertisers with integrated marketing plans including print, television, online materials, contests, social media activities and public relations. The program also allows advertisers to target vertical sectors such as health, cooking, travel, careers, home improvement and active living. Users can place advertising in Metroland's 104 community newspapers, its Flyerland.ca website and the ShopTV Canada television service. "With the potential to reach 8.5 million visitors, viewers and readers, Metroland is uniquely positioned to offer a first-of-its-kind, comprehensive program for advertisers that delivers measurable return on investment," said Rose Scapin, manager of integrated branding and direct response solutions at Metroland. "In the post-recession economy, companies are making smarter decisions about their marketing spend. With Shopping with Smarts, advertisers no longer need to decide whether they should invest in TV or print or online initiatives because the program uses all platforms to communicate with consumers at a tremendous value."