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Score Media rebrands Hardcore Sports Radio

Toronto-based Score Media has rebranded its Hardcore Sports Radio service as TheScore Satellite Radio. The service is available through Sirius Satellite Radio or online at <>. According to the company, the name change is part of a larger effort to align Score Media's properties under a single brand. "As a media company that's grown from a single television network 13 years ago to a multimedia organization with four successful media properties, we see this rebrand as an opportunity to better align our radio network with our growing international brand," said Benjie Levy, chief operating officer at Score Media.

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