Canwest breaks History Television campaign
Canwest Broadcasting will break a fall campaign today for its History Television specialty channel. The campaign will focus on the channel's fall programming lineup. It will include newspaper advertising and three-dimensional billboards, as well as radio, television and online ads aimed primarily at adults between the ages of 25 and 54 in Ontario and British Columbia. "History Television's fall line-up is bigger and better than ever and we wanted to create a campaign that reflected the larger-than-life series and characters viewers can expect this fall," said Jennifer Mason, senior manager of specialty marketing strategy. "The campaign was designed to reinforce this big, 'can't-miss' message with a large number of viewers, no matter where they spend their time interacting with media." Newspaper advertising will run in Toronto Metro, Calgary Herald and Vancouver Province. Billboards will run in Toronto incorporating life-sized objects in the form of a dollar sign in support of the program Pawn Stars. Show-specific creative will run at two Toronto subway stations as well as in various Go Transit stations. Television advertising is running in various Global and Canwest television channels, supported by social media activities. The campaign was developed in-house by Canwest.