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Sponsorship roundup

CTV has signed seven sponsors for the new season of its reality show So You Think You Can Dance Canada. The sponsors include Mazda, Aquafina, Degree Women, Lise Watier, H&M, Paper Mate and Alliance Films. The sponsorships include airings of the program on CTV and MuchMusic, as well as online exposure and in-show integration. Aquafina Plus Vitamins 10 Cal water will be on the judges’ desk in branded cups. The brand will also sponsor an online contest tied to the show. Mazda will give a 2011 Mazda2 to the winner and runner-up of the series, as well as to a website visitor. Degree Women is the sponsor of the show's rehearsal segments and countdown clock, as well as an online contest. Lise Watier cosmetics will be used in the show. H&M will provide the top 22 competitors on the show with gift cards and will offer online fashion advice. The judges will use Paper Mate pens when taking notes during performances. The brand will also sponsor a contest. Alliance Films will use its sponsorship to promote the upcoming release of the film Street Dance 3D on Oct. 1.

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